Whatever the industry, product and services, business needs to be effectively presented in the internet. Mostly because there are thousands of web users browsing hundreds of web pages daily which are actually potential clients.
Since website development is a complex process, many things should be taken into consideration. The main are: graphic design, navigation, content, content management system, SEO, support, internet marketing. All of them have influence on the end price.
In this article we’ll consider two solutions frequently mentioned in the internet: cheap website design and custom or bespoke web design.
Why cheap web design?
Just because it’s called cheap doesn’t mean that the contractor will provide less efficient or low-quality solution.
Let’s briefly review which elements of website development process raise the cost.
- Number one is design. Graphic design is one of the most complex and troublesome aspects of web development. The designer has to grasp client’s ideas and vision and turn them into creative design. This normally requires day-to-day communication between client and contractor to ensure that design is going smoothly and without intimidation.
- Number two is functionality. Custom functionality requires professional developer and lots of time.
- Number three is optimization and marketing. Optimization, being a base for the successful marketing, has to be initiated at the development process itself. It can be done by a qualified developer or SEO specialist.
The price can significantly drop when a design template is used instead of custom design. There are plenty of template banks in the internet which offers high-quality and up-to-date graphic design for various business niche. The templates are offered with their working files (Photoshop files) which allows fast and easy modifications if necessary.
A big price reduction can be achieved when a functional package is purchased. It isn’t hard to find such packages but before buying you should check whether they are good enough for your purposes. Even if there are some minor things that have to be modified, it’s still worth it.
Why bespoke design?
If you plan something definitely out of the box, then you’d probably go with the bespoke solutions. Undoubtedly, it’ll be much more expensive but unique and according to your specific details and requirements.
Fortunately, almost every web design company offers such service and it won’t be difficult to find a contractor.
In conclusion, both solutions have their pros and cons. Decision making should be conducted with relevance to budget, time and project requirements.